Stampede vs. BCC Software
TL;DR: Stampede is focused on direct mail attribution, while BCC handles day-to-day postage and handling mechanics.
BCC Software is well known for what they do — presort, postage optimization, CASS certification, co-mingling - USPS important stuff that hasn't changed much since the 80s. If you need mail in the right tray with the right postage, that's what they do.
But their world ends at the dock. BCC was built when "data" meant a clean list and "analytics" meant a delivery report.
That was cool when direct mail was spray-and-pray and living in a silo. It no longer does, and savvy digital marketers expect more from their providers.
Stampede picks up where traditional services like BCC end. We take IMbs from any source including BCC Software and without reformatting or workflow changes we put them to work. We generate unique trackable QR codes for every piece, activate Informed Delivery campaigns, track each mailpiece through to delivery, and run matchback analysis when the dust settles.
Stampede tracks every consumer touchpoint in one closed loop, display attribution results in white-labelled dashboards your marketers can actually use. Traditional providers like BCC gets your mail into the USPS system. Stampede proves performance.
Stampede vs. BCC Software Comparison
| Feature | Stampede | BCC Software |
|---|---|---|
| Presort & Postage Optimization | — | ✅ |
| Informed Delivery Campaigns | ✅ | ❓ |
| Informed Delivery Click Tracking | ✅ | ❓ |
| Dynamic QR Codes | ✅ | ❓ |
| Real-Time Scan & Event Tracking | ✅ | ❓ |
| Triggered Follow-Up Notifications | ✅ | ❓ |
| Matchback Analysis | ✅ | ❓ |
| Holdout Group Management | ✅ | ❓ |
| True Incremental Lift Reporting | ✅ | ❓ |
| White-Label Marketer Dashboards | ✅ | ❓ |
| Built for Modern Marketers | ✅ | ❓ |
| Transparent SaaS Pricing | ✅ | ❓ |