Stampede: The Direct Mail Operating System
We Defined Modern Direct Mail. Now We Built the Operating System.
Our last startup brought Programmatic Direct Mail to the masses -- the technology that made data-driven physical mail possible at scale and heralded what the industry came to call Direct Mail 2.0 (the concept, not the company with the direct mail → Facebook plugin). While PDM makes mail smarter at send time, Stampede is about everything that happens after the piece drops. We built Stampede because our favorite people to work with back then were the smart marketers pushing the channel forward and the MSPs with the operational expertise to deliver at scale. We built Stampede to bring those two groups together -- giving MSPs the platform to offer their marketing clients something that finally speaks their language, and giving marketers a reason to invest deeper in a channel their trusted service provider now owns end to end.
Stampede is here — And It's Great for Your Bottom Line
A lot of MSPs and agencies are running more tools than they need to. QR codes from one vendor. Informed Delivery activated manually through the USPS portal. Matchback on a spreadsheet. It gets the job done — but it lacks full-funnel digital attribution, it doesn't scale, it doesn't impress a modern marketing client, and there's nothing to upsell.
Stampede fixes that. As The Direct Mail Operating System, we handle everything — QR generation, Informed Delivery activation, delivery tracking, triggered digital actions, matchback analysis, and white-label dashboards — in one streamlined platform. That means more services billed to existing clients, new revenue streams that didn't exist before, and a real answer for the digitally sophisticated clients that mail tech companies are actively trying to poach.
Bonus: certain USPS postage promotions reward mailers running features like QR codes and Informed Delivery. We don't directly administer those discounts — but running on Stampede may help with eligibility.
The MSPs and agencies winning the next decade will be the ones who can walk into a CMO's office and show performance data that belongs in the same deck as paid social. Stampede is how you get there. Here's how it works.
From Pre-Press to Proof of Performance, With a Few Clicks
You don't have to change your postage or presort processes - Stampede works with any sequential IMbs regardless of the source including BCC, Greyhair, Snailworks, Accuzip, and so on.
We're focused on making direct mail digitally relevant for mail service providers and their marketing clients -- here's how:
- Dynamic QR codes generated at pre-press for every piece, with real-time scan tracking connected to downstream digital activity
- Informed Delivery campaigns launched in minutes for every drop, with AI-assisted image creation built in
- Trigger-based actions on every scan or click -- so marketers can fire off digital messaging based on real-time mail events
- Matchback analysis run against holdout groups to produce lift estimates that hold up to scrutiny
- White-label dashboards built for marketing clients, going out under your brand, not ours
Stampede is SaaS with simple per-piece pricing -- no costly legacy lock-in, no migration required from the tools that are already working. At least four clean ways to build it into your existing revenue model from day one.
Join the Herd Today
The marketing directors who grew up with Programmatic Direct Mail are now the digitally native CMOs running serious budgets. They expect a direct mail partner who operates like a modern marketing platform — real attribution, live dashboards, Informed Delivery activation as a standard feature. The MSPs and agencies who can walk into that conversation with Stampede become part of the sophisticated digital marketing discussion. The ones still delivering static PDFs do not.
We've watched this kind of shift happen before. Being early matters. The MSPs who move first establish the capability with their best clients and make it genuinely difficult for those clients to imagine working with anyone else. Stampede is The Direct Mail Operating System — one platform, every touchpoint, under your brand. The shops that get there first won't be looking back.
Stampede is the Direct Mail Operating System for mail service providers and agencies. No lock-in. Start free at stampedetracks.com.