GrayHair x Stampede = 💌
We're excited to be powering GrayHair's new solution for Direct Mailers.
Check out the press release InfoSheet
GrayHair Software is the undisputed leader in address and mail intelligence, tracking billions of mailpieces for the nation's largest enterprise mailers. Today, GrayHair is launching GH Direct Mail IQ—a breakthrough platform that extends that enterprise intelligence to omnichannel marketers and the mail service providers who serve them.
We’re proud to share that Stampede, the operating system for direct mail, is the engine powering it behind the scenes.
GH Direct Mail IQ unifies direct mail execution and attribution into a single, seamless platform. For the first time, marketers can manage the entire campaign lifecycle with digital-grade precision:
1:1 Dynamic QR Codes: Capture deterministic engagement with real-time scan monitoring.
AI-Optimized Informed Delivery®: Automatically convert physical mailings into free, high-converting digital email impressions.
Automated Postal Promotions: Effortlessly capitalize on USPS discount programs to optimize ROI before the mail even leaves the facility.
Sub-Second Matchbacks: Bridge transaction data with real-time mail stream events to measure true, incremental lift.
What excites us most isn't just an individual feature—it’s the shift in paradigm. For the first time, marketers can execute and evaluate direct mail with the speed, transparency, and metrics of digital performance channels: real-time scans, instant conversions, verified ROAS, and proven lift.
Backed by GrayHair’s industry-leading data integrity and powered by Stampede's attribution engine, marketers finally have access to direct mail intelligence they can trust explicitly.
Full details are in GrayHair's announcement.
Stampede is the Direct Mail Operating System for mail service providers and agencies. Start free at stampedetracks.com.